Services I Provide
- Eye Care Practice Consulting
- Sales Funnel Design, Strategy, and Consulting
- Online Marketing Assessments and Recommendation Plans
- Practice Specialty Start-Up Consulting
- Employee Training
I take a holistic approach with the products and services I provide. You’ll receive strategy recommendations as well as my expertise and abilities for ALL aspects of your project. I started a lucrative private practice “cold,” have developed highly profitable subspecialties, and also own a WordPress web design and digital marketing company, specializing in attracting more patients for local practices. Yes, I am a passionate digital marketer who also happens to be an eye doctor!
Below is a more detailed description of my services.
Eye Care Practice Consulting
Whether you’re just starting out or you’ve been practicing for many years, there’s always something you can improve in your eye care practice. Even one small suggestion or change can increase revenues 30% or more…! Or, perhaps it’s a process or system that can be tweaked to improve patient retention and reduce patient no-shows.
Clients often say they “just need some advice” on what their current marketing strategies may be lacking or how their business development may need to be changed to improve their net profits.
There are so many areas in your private or corporate practice that, with just a small shift, could drastically improve your profits, your practice culture, and even the amount of time you have to actually spend IN your practice.
If you’d like to discover what you can do in your practice to increase revenues, contact me by clicking on the button below to schedule a 1-hour consulting session.
YES! I want to increase my practice revenues!
I’m also happy to discuss with you or train your team on any of the following topics…
- Digital Marketing Strategies
- Offline Marketing Strategies
- Website Strategies
- Social Media Strategies
- Generating Leads
- Email Marketing
- Local Business Marketing
- Sales Funnel Strategies and Offer Creation
- Business Model Clarification
- Content marketing
- Video content marketing
- Search Engine Optimization (SEO)
- Web design
- Podcast set-ups & launches
- Documentary filmmaking & movie editing
- Video & photo editing
- Online course creation; development of digital assets & products, & integration with payment gateways (such as Stripe and PayPal)
- How to set yourself up as THE industry leader online or in your offline location
I’ve always LOVED helping others reach “aha moments” through 1-on-1 training… I’m here to offer you over 30 years of experience & learning in the biz-building & marketing space.
YES! I want to increase my practice revenues!
Sales Funnel Design, Strategy, and Consulting
Many optometrists still believe they can throw up their website, do some search engine optimization (SEO), maybe a few social media posts or buy some Google Adwords and voila! New patients start calling for appointments.
Unfortunately, that’s not the case anymore. With so much noise on the Internet and everyone vying for attention, it’s almost impossible to get found simply by typing in “[your city name] + [your practice name].”
In fact, there’s a new way to market your practice and it doesn’t involve your website at all. It’s a much simpler way to get attention online.
It’s called Sales Funnels.
I’ve been using ClickFunnels™ (this is an affiliate link) for the past 4 to 5 years with amazing results. It is, by far, the best sales funnel software on the market.
I’ll help you design, strategize, and consult on your:
- Landing pages for opt-ins
- Opt-ins, themselves
- Sales pages for tripwires (offers to collect potential patient leads)
- Long-form copy for your signature offer (if you would like to create recurring revenue while you sleep)
- Email nurture sequences
- Thank you pages
- Automated webinars
- Optimized blog posts
and more…
Online Marketing Assessments and Recommendation Plans
It’s easy to neglect our online marketing efforts if they appear to be working properly. But, what if you found a way to attract twice as many patients as you do now? Or, even tripled that amount?
Would you like to know how?
Here’s where a comprehensive marketing assessment and recommendation plan comes to the rescue.
I’ll spend time evaluating your online presence (and even your offline strategies) to find out what may no longer be working for you, or where you can make small or drastic improvements. I will then create a plan that’s easy to follow and easy to implement by either you, your staff, or your marketing agency (sometimes you have to give them a nudge if they’ve been ignoring you!).
After the plan has been delivered, we’ll schedule a consultation call to discuss the plan and how best to implement it. You can even invite your staff to listen during the meeting. Click the button below to get started.
Yes! I want to get attract more patients NOW!
Practice Specialty Start-Up Consulting
With the advent of industry disruptors (online eyewear, changes in vision insurance, and the early presence of online eye exams and telemedicine – although it is not perfected, you can count on the technology to improve), you can’t afford to ignore the necessity for having a subspecialty in your practice.
I will help you set up your specialty as well as the entire marketing plan and implementation schedule to begin attracting patients from the moment you announce its addition to your practice. I’ll help you become established as the go-to expert in your local demographic for solving specific pains potential patients have that, most likely, no one else has been able to accomplish.
Yes! I want to get attract more patients with my (sub)specialty!
Employee Training
If you just don’t have time to learn how to promote your practice to attract new patients, I can help. I train the staff of optometrists and ophthalmologists in the following:
- Creating remarkable, relatable, relevant, and timely content (written, video, audio, live broadcasts)
- Promoting and sharing the content on social media, local directories, and more
and more…
You can also have your staff read my blog and other resources on this site (information is added routinely).
YES! I want to have you train my employees!
Disclaimers
I do not guarantee revenue goals, as I am only part of the practice equation. You will be responsible for achieving the goals you set as it takes time and effort to make transformational change. However, as any client will tell you, I pour my heart into coming up with creative solutions to help you create the practice you’ve always wanted to have! I have years of experience starting, growing, and enjoying a private optometry practice as well as a digital marketing company. It is my utmost pleasure and privilege to be able to combine the knowledge I have from both of these businesses to serve you at the highest level possible. I understand both industries very well, and what it takes to create a thriving practice.
For the rest of my disclaimer (you know, all that legal stuff!), click here.
I look forward to helping you.
If you would like to see what others are saying, click here for testimonials.