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What’s Your One Thing?

By Dr. Sandi Eveleth Leave a Comment

DR SLE - My ONE THING

From time to time, there are companies in and out of our industry that catch my eye (uh-huh, yes, I said it!) because of the impact they're making for their clients, customers, employees, and communities. I enjoy writing about them so that others … [Read more...] about What’s Your One Thing?

Filed Under: Marketing for Eye Care Professionals

Will (Sub)Specialization Help Optometry Evolve?

By Dr. Sandi Eveleth Leave a Comment

Dr. Sandi Eveleth - Subspecializing article

Will making it “official” validate what we already do in our practices? It’s a controversial topic... But it reveals, as mentioned in my last post, the importance of adding specialties to compete in today’s marketplace. You’ll see me write a … [Read more...] about Will (Sub)Specialization Help Optometry Evolve?

Filed Under: Grow your Optometry Practice

Does This Article Frighten You?

By Dr. Sandi Eveleth Leave a Comment

slit lamp - diagnosing from a robot article

The title of the article I'm referring to is Study: Diagnosing on Slit Lamp Robot Just as Effective As In-Person written by Bill Kekevian, editor of Ophthalmology Advisor. Wow! As an eye care consultant and provider, this article both excites and … [Read more...] about Does This Article Frighten You?

Filed Under: Grow your Ophthalmology Practice, Grow your Optometry Practice

Is Groupthink Affecting Your Telemedicine Practice?

By Dr. Sandi Eveleth Leave a Comment

Staff with groupthink in eye care practice

How to fight the groupthink that happens when we work virtually... Groupthink is defined by this FastCompany article as “the phenomenon in which decision-making is ruled by the ease of conformity.” Ok, so maybe this article … [Read more...] about Is Groupthink Affecting Your Telemedicine Practice?

Filed Under: Marketing for Eye Care Professionals

What Would You Do If You Lost It All – FREE Summit

By Dr. Sandi Eveleth Leave a Comment

FREE Summit Event - What If You Lost Everything!

“What Would I Do If I Lost It All?” - FREE SUMMIT (Disclosure: Many of the links on this page contain affiliate links. I have purchased and used or continue to use all of these products and recommend them to my clients. I will receive a small … [Read more...] about What Would You Do If You Lost It All – FREE Summit

Filed Under: Grow your Optometry Practice, Online Course

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