What’s your eye care patient retention rate? What system(s) do you have in place to retain your eye care patients? Do you even have a system? According to recent marketing statistics, it costs at least 5x more to acquire a new patient than to … [Read more...] about 10 Eye Care Patient Retention Tips
Is your Patient Referral Program working?
One of the best ways to attract ideal patient prospects to your practice is to make sure you have a comprehensive and systematized referral program in place. When asked, many practice owners will tell me they have a successful referral program … [Read more...] about Is your Patient Referral Program working?
The 2021 Economic Outlook for Eye Care Professionals (ECPs)
Here’s the latest economic outlook for 2021 for eye care providers... by Brian Beaulieu via Eyecare Business Magazine... I created a document to accompany the article to serve as a quick reminder for his recommendations (but, you’ll want to … [Read more...] about The 2021 Economic Outlook for Eye Care Professionals (ECPs)
Maximize Your Bottom Line Summit in 2021 and Beyond – Erica Castner
Knowing Your “Human” Equals Massive Success This was my topic for the Maximize Your Bottom Line Summit in 2021 and Beyond presented by Erica Castner from December 27th to the 31st in 2020. What an opportunity! I LOVE discussing all-things … [Read more...] about Maximize Your Bottom Line Summit in 2021 and Beyond – Erica Castner
Expert Positioning by Bob Burg
Are you seen as the “Friendly Expert” or “Trusted Authority” in your local community for eye care services & eyewear products? Or are you just the “eye doctor” who’s on your prospective patient’s insurance plan down the street? According to … [Read more...] about Expert Positioning by Bob Burg
